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Facebook Fan Page as a Professional Outlet

I have given in to fighting the urge any longer. I’m pretty strict about trying to keep my personal and private life separate and I will continue to keep that balance in the future. Typically, Facebook is thought of more as a personal outlet and that is true for the most part. But if you were a business wouldn’t it make more sense to go to where your customer is already at, instead of expecting them to only come to your blog or website?

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In the past it has been as simple as using Facebook for personal and family needs, while using Twitter and LinkedIn for professional purposes. There are plenty of articles out there about the dangers that one can encounter with their employer while using Facebook, and I am sure you have seen the recent news about employers requesting passwords…legally or not. I have finally broken down and added a fan page to facebook. I have seen Pinal Dave (Blog | Twitter) and Brent Ozar (Blog | Twitter) use it successfully so I thought I would give it a go as well.

Hopefully, it can be another useful tool in forming my online brand and interacting with peers and potential clients. It’s also like anything else that we choose to invest time in, and we have to weigh the benefits to see if it helps us to reach our goals. I intend on writing more about how you can use facebook in this way for your business or freelance work (what I do), but I will sit back and enjoy the view for a bit and see how useful it can be first.

Have you used Facebook fan pages successfully? What do you wish you would have known when you set it up the first time? Feel free to offer any resources you’ve found helpful in the comments. Be sure to click Like on my Facebook fan page if you’d be so kind.

Comments { 0 } Posted on March 25, 2012 in Blogging, facebook, Social Media